Data & Privacy
44kkk Privacy Policy
Your privacy matters to us. This policy explains exactly what data 44kkk collects, why we collect it, how we protect it, and what rights you have over your personal information.
1. Introduction
This Privacy Policy ("Policy") describes how 44kkk ("the Platform", "we", "us", "our") collects, uses, stores, and discloses personal data relating to individuals ("you", "your") who visit, register with, or use the services available at 44kkk. This Policy forms part of our Terms and Conditions and should be read alongside them. By using the Platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein.
44kkk is committed to handling your personal data responsibly and in accordance with applicable data protection principles. We collect only what we genuinely need, we keep it only as long as necessary, and we do not sell it to third parties. This Policy applies to all users of the 44kkk Platform, including players based in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, and all other locations across Bangladesh.
Our Privacy Principles
2. Information We Collect
44kkk collects personal data in several categories, each serving a specific and necessary purpose. The categories of personal data we collect are set out below:
3. How We Use Your Information
44kkk uses your personal data solely for the following purposes. We do not use your data for any purpose that has not been disclosed in this Policy:
- Account Management: To create, verify, maintain, and administer your 44kkk account, including processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard.
- Identity Verification: To carry out KYC (Know Your Customer) checks required to verify your age (21+), identity, and source of funds in compliance with applicable anti-money-laundering and counter-terrorist-financing obligations.
- Platform Security: To monitor Platform activity, detect and prevent fraudulent transactions, identify and block accounts engaged in prohibited conduct, and protect the integrity of the games and betting markets.
- Customer Support: To respond to your enquiries, resolve complaints and disputes, and provide technical assistance related to your use of the Platform.
- Responsible Gaming: To monitor your gaming activity for signs of problem gambling behaviour, apply self-imposed deposit limits or session limits you have set, and administer any self-exclusion you have requested.
- Marketing Communications: To send you promotional offers, bonus notifications, and seasonal campaign information by email or SMS — only where you have opted in to receive such communications. You may unsubscribe from marketing communications at any time by contacting [email protected].
4. Legal Basis for Processing
44kkk processes your personal data only where it has a legitimate legal basis to do so. The legal bases on which we rely are:
- Contractual Necessity: Processing your identity data, account data, and transaction data is necessary to perform the contract between you and 44kkk — specifically, to provide you with access to the Platform and to process your deposits and withdrawals.
- Legal Obligation: Processing your data for KYC verification, anti-money-laundering screening, and transaction record-keeping is required to comply with applicable legal and regulatory obligations.
- Legitimate Interests: Processing your technical and usage data for Platform security, fraud prevention, and service improvement is carried out in pursuit of our legitimate interest in maintaining a safe, fair, and functional Platform for all users.
- Consent: Where we send you marketing communications, we do so only with your prior consent. You may withdraw this consent at any time by contacting our support team.
5. Sharing of Personal Data
44kkk does not sell your personal data. We share it only in the specific circumstances described below, and only to the minimum extent necessary for each purpose:
- Payment Processors: We share the financial data necessary to process your deposits and withdrawals with our payment processing partners (bKash, Nagad, Rocket, Upay, and card processors). These partners are bound by their own data protection obligations and are not authorised to use your data for any other purpose.
- Game and Content Providers: We share the minimum account data necessary (such as a user identifier and currency) with our game studio partners (including Pragmatic Play, Evolution Gaming, Spribe, and Ezugi) to enable you to access their games through the Platform. These studios do not receive your full identity or payment data.
- Identity Verification Services: We share identity documents and related data with KYC verification service providers solely for the purpose of verifying your identity as required by law. These providers operate under strict confidentiality obligations.
- Legal and Regulatory Authorities: We may disclose your personal data to law enforcement agencies, regulatory bodies, or courts where we are legally required to do so — for example, in response to a valid court order, subpoena, or formal regulatory request.
6. Cookies and Tracking Technologies
44kkk uses cookies and similar tracking technologies (including local storage and session tokens) to operate the Platform, maintain your login session, remember your preferences, and analyse how users interact with the Platform. Strictly necessary cookies are placed automatically when you use the Platform; these cannot be disabled as they are essential to its operation. Analytical cookies, which help us understand usage patterns and improve the Platform, may be set subject to your consent where required by applicable law.
You can control or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform — for example, you may be unable to remain logged in across browsing sessions. 44kkk does not use cookies for cross-site behavioural advertising.
7. Data Retention
44kkk retains your personal data only for as long as is necessary to fulfil the purpose for which it was collected or to comply with applicable legal obligations. The general retention periods that apply to the main categories of data are as follows: account and identity data is retained for the duration of your account and for a further period after closure as required by applicable anti-money-laundering regulations; transaction data is retained for a minimum of five years following the relevant transaction; technical and usage logs are retained for up to twelve months.
When personal data is no longer required for any retained purpose, it is securely deleted or anonymised so that it can no longer be linked to any identifiable individual. Where data must be retained beyond the standard period for legal reasons, access to it is restricted to authorised personnel only.
8. Data Security
44kkk implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL/TLS encryption for all data in transit between your device and our servers, restricted access controls limiting which personnel can access personal data based on their role, regular security assessments of Platform infrastructure, and secure password hashing practices.
While 44kkk takes all reasonable steps to secure your personal data, no internet-based platform can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, 44kkk will notify affected users in accordance with applicable legal requirements. You can help protect your account by using a strong, unique password and by contacting us immediately if you believe your credentials have been compromised.
9. Your Privacy Rights
Subject to applicable law, you have the following rights in relation to the personal data that 44kkk holds about you. To exercise any of these rights, please contact our support team at [email protected]:
- Right of Access: You have the right to request a copy of the personal data that 44kkk holds about you and to receive information about how it is being used.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it without undue delay.
- Right to Erasure: In certain circumstances you have the right to request that we delete your personal data. This right is subject to limitations where 44kkk is required to retain data to comply with a legal obligation or to defend a legal claim.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances, such as where you contest its accuracy or object to our use of it.
- Right to Withdraw Consent: Where our processing is based on your consent (such as marketing communications), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out before the withdrawal.
44kkk will respond to all privacy rights requests within a reasonable timeframe. We may need to verify your identity before processing a request. If we are unable to fulfil a request in full, we will explain the reason.
10. Children's Privacy
The 44kkk Platform is strictly restricted to individuals aged 21 and above. We do not knowingly collect personal data from any person under the age of 21. If you are a parent or guardian and believe that a minor has registered an account or provided personal data through the Platform, please contact us immediately at [email protected]. Upon receiving such a notification, 44kkk will promptly investigate and, where confirmed, will delete the relevant account and associated personal data without undue delay.
11. Third-Party Links
The 44kkk Platform may contain references to third-party services such as game providers and payment processors. 44kkk is not responsible for the privacy practices of any third-party service. We encourage you to review the privacy policies of any external service you interact with. This Policy applies solely to data processed by 44kkk on its own Platform.
12. Changes to This Privacy Policy
44kkk reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or Platform features. When we make a material change to this Policy, we will update the effective date at the top of this page and, where feasible, notify registered users via email or a prominent notice on the Platform. Your continued use of the Platform following publication of a revised Policy constitutes your acceptance of the updated terms. If you do not agree to the revised Policy, you should stop using the Platform and may request account closure.
13. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 44kkk handles your personal data, please contact our support team. We are committed to addressing your privacy concerns promptly and transparently.
Email: [email protected] (plain text — not a clickable link). Support is available 24/7.